Herrström’s body of work is diverse, ranging from redesigning digital ecosystems and creating an installation in the NYC subway system to crafting brand identities for emerging artists.īefore Spotify, Herrström worked at renowned agencies such as R/GA and Stink Studios in New York City.

Herrström’s background in interactive design lends his work a sense of dynamism, bringing immersive, interactive experiences to life. After a decade of working in New York City, Herrström is now an independent designer and art director living in Vienna, Austria.īorn in Sweden, Herrström got his start experimenting with interactive designs and building websites for small businesses during his teenage years-developing the practical skills that eventually helped land his first full-time design job. As the former Brand Design Director at Spotify, Herrström spearheaded design for everything from brand identity projects and campaigns to interactive experiences, installations, and photo shoots. If you’ve shuffled through Spotify’s RapCaviar playlist or perused the app’s recap of your year in music, you’re already familiar with the vibrant work of Erik Herrström.

Spotify wrapped color palette